Mon 28 Oct 2024

Hong Kong International Wine & Spirits Fair Set to Open Next Month

Hong Kong International Wine & Spirits Fair Set to Open Next Month
Next month, Hong Kong will play host to the highly anticipated International Wine & Spirits Fair, a global showcase aimed at leveraging the city’s newly reduced liquor duty rates. This initiative, announced in last week’s Policy Address, is designed to invigorate the liquor trade and bolster the growth of high-value industries.

Sophia Chong, Deputy Executive Director of the Hong Kong Trade Development Council (HKTDC), expressed enthusiasm for this year’s event, stating, “As consumers’ appreciation for wines becomes increasingly sophisticated and diverse, this year’s fair will present an expansive selection of wines and spirits from around the world. We aim to enhance the tasting experience while promoting wine knowledge through a series of special events.” With a thriving market for Chinese baijiu and wine, the fair will see participation from over 600 exhibitors, marking a 60% increase in representation from Mainland China compared to last year.

A Global Gathering of Exhibitors
The fair will bring together exhibitors from 20 countries and regions, including local representatives from Hong Kong and Mainland China, as well as international participants from Belarus, the Czech Republic, France, Germany, and beyond. Notably, South Africa will make its debut at the fair, adding to the diverse array of global offerings.

Among the featured beverages, attendees can expect a rich selection including old-world and new-world wines, Japanese sake, and a variety of spirits such as Chinese baijiu and Japanese shochu. Highlights will include:

Azienda Agricola Sciara 760 Metri Etna Rosso: A debut wine from Stef Yim, Hong Kong’s first winemaker on Mount Etna, known for its unique volcanic attributes.
Zhenjiu: A premium Chinese baijiu from Guizhou, celebrated for its complex spice layers.
Clonakilty Single Pot Still Irish Whiskey: An award-winning whiskey with notes of vanilla and dark chocolate.
Wabi Sabi Gin: Crafted by pioneering female entrepreneur Wakae, featuring a blend of 13 botanicals.
Additionally, the fair will include a “Friends of Wine” zone, spotlighting gourmet foods curated to complement the showcased beverages, along with educational initiatives from organizations like the Asia Wine Service & Education Centre.

Exploring Market Trends and Innovations
The fair promises a series of conferences, tasting sessions, and seminars led by distinguished Masters of Wine and sommeliers. Notable events will feature the inaugural Sommelier's Picks, showcasing selections from renowned sommeliers, and a conference addressing trends among Generation Z and millennials, hosted by Master of Wine Debra Meiburg.

Participants can also look forward to the Cathay Hong Kong International Wine and Spirit Competition and the Washu Awards. On the final day, the Wine Fiesta Zone will open to the public, offering opportunities to sample and purchase a variety of wines and spirits.

Tickets for the fair are priced at HK$200, with discounted tickets available at HK$99 starting October 23. The event welcomes both industry buyers and the general public aged 18 and above.

In addition to tastings, the Public Day will feature a seminar on sparkling wines and insights from Stef Yim on his remarkable winemaking journey. Attendees can also enjoy a special cocktail crafted by representatives from Lan Kwai Fong, titled “HK & Suit,” blending passion fruit with Japanese Akori Gin.

As Hong Kong positions itself as a regional hub for wine and spirits, the International Wine & Spirits Fair stands as a testament to the city’s vibrant and evolving beverage landscape.

HKTDC Hong Kong International Wine & Spirits Fair - Physical Fair

Thu, 07 Nov 2024 - Sat, 09 Nov 2024
Hong Kong Convention and Exhibition Centre
1 Expo Drive, Wan Chai, Hong Kong (Harbour Road Entrance

HKTDC Hong Kong International Wine & Spirits Fair - Click2Match (Online)

Thu, 31 Oct 2024 - Sat, 16 Nov 2024

www.hktdc.com/event/hkwinefair/

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Hong Kong International Wine & Spirits Fair Set to Open Next Month

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“Winning a silver medal in the HKIWSC has truly helped my product to achieve international credibility regarding its taste. This has positively affected decision making of several new merchants who now carry my product.”Kaustav BagchiOwner, Lamai Thai Spirits
“Louis Royer Cognac has been entering the Hong Kong International Wine & Spirit Competition for many years. This competition is regarded as the most respected in Asian countries. Winning an award is a high honour for our brand and a further seal of quality for our multi-award winning Cognac.”Carol FrugierMarketing and Communications Manager, Louis Royer Cognac
“Adding to our success over the past few years at the HKIWSC, winning a trophy means so much to us as we have just recently entered the Chinese market with our brandies. The Chinese market is unique, which makes it even more exciting to know that Oude Molen VOV Brandy is well accepted.”Kobus GelderblomBrandy Master, Oude Molen Distillery
“It is a great honour for us to receive this award and we are very thankful about the reputation from wine enthusiasts in China. This award is a testament to the fact that our white wines not only match the traditional Austrian food but also matches perfectly with the Asian cuisine.”Katja PflogschWinemaker, Domäne Wachau
“To get recognition from such a prestigious panel is vey rewarding indeed, and proves that our wines are made in a style that is truly food friendly. The HKIWSC has become one of the year’s most well-respected wine competitions globally. For us, the food match component is a fantastic chance to demonstrate how well our wines compliment so many different flavours. Moreover, it is a competition known and valued by our customers so a trophy can be hugely influential.””Susanna MayerWinemaker, Yealings
“Awards and medals at the HKIWSC have been like a stamp of approval to the quality of our wines. Because it is an Asian-focused competition, I know that my wines are being judged and measured by the same yardstick as all the other wines, given our viticultural conditions are quite unique compared with the rest of the world. These medals give me and, more importantly, my consumers the confidence that my wines stand apart from the competition.”Kalash GurnaniWinemaker, York Winery
“We are very proud of our results. One of our key focuses is the Asian market, so we really want to make our wines special and desirable for this market. That’s why we want to enter this competition and be evaluated by the expert judging panel.”Sofia Cajewski Winemaker, Cremaschi Furlotti
“We at Yealands Estate Wines are proud to be recognized by the Hong Kong International Wine & Spirit Competition. The organization is held in the highest regard and our success in the competitions has become a strong voice for our quality around the globe.”Avram DeitchGlobal Marketing Manager, Yealands Wine Group
“Winning awards in reputable international wine shows such as the Cathay Pacific HKIWSC is one of the many ways of educating our consumers and giving them confidence in purchasing the Saint Clair brand. This enhances brand perception an in turn increases sales across our entire portfolio of wines.”Maria EastonWinemaker, Saint Clair Family Estate

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Hong Kong International Wine & Spirits Fair Set to Open Next Month

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