[2023] Ling Cheong

Speciality	Wine
From	Hong Kong
Company	WSET Asia Pacific Limited
Position	Regional Education Manager - Asia Pacific
Website	http://www.wsetglobal.com
Contact	lcheong@wsetglobal.com
Facebook	facebook.com/TszLingCheong/
Instagram	instagram.com/lingcbs/
Twitter	LingWSET
Wechat	LingWSET

Ling is currently the Regional Education Manager - Asia Pacific at WSET’s Hong Kong office. Since 2019 she has been working in business development advising and taking care of providers and educators in offering WSET qualifications. She is now focussing on supporting the market in the capacity of education to achieve the best WSET experience and quality through the Educator Training Programme and other new educator services in APAC.

Ling has been working in the drinks industry for over 20 years and has extensive experience including trade (wholesaling and retailing), media, events, and education. She holds the WSET Diploma in Wines and Spirits and Level 3 Award in Spirts. She is a WSET Certified Educator for both wine and spirits qualifications. She also obtained her Master of Wine Business Degree at the University of Adelaide.

"My industry experience, in both Hong Kong and China, has covered a wide range of sectors including wholesale, retail, media, and most recently, education - working with WSET. This broad range of experience will enable me to bring fresh perspectives that genuinely reflect our local markets."

"My favourite part is learning from and with my fellow judges! I am really looking forward to networking, exchanging ideas, and sharing knowledge with fellow judges, as well as exploring the new styles and releases being produced by winemakers around the world."

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“Winning a silver medal in the HKIWSC has truly helped my product to achieve international credibility regarding its taste. This has positively affected decision making of several new merchants who now carry my product.”Kaustav BagchiOwner, Lamai Thai Spirits
“Louis Royer Cognac has been entering the Hong Kong International Wine & Spirit Competition for many years. This competition is regarded as the most respected in Asian countries. Winning an award is a high honour for our brand and a further seal of quality for our multi-award winning Cognac.”Carol FrugierMarketing and Communications Manager, Louis Royer Cognac
“Adding to our success over the past few years at the HKIWSC, winning a trophy means so much to us as we have just recently entered the Chinese market with our brandies. The Chinese market is unique, which makes it even more exciting to know that Oude Molen VOV Brandy is well accepted.”Kobus GelderblomBrandy Master, Oude Molen Distillery
“It is a great honour for us to receive this award and we are very thankful about the reputation from wine enthusiasts in China. This award is a testament to the fact that our white wines not only match the traditional Austrian food but also matches perfectly with the Asian cuisine.”Katja PflogschWinemaker, Domäne Wachau
“To get recognition from such a prestigious panel is vey rewarding indeed, and proves that our wines are made in a style that is truly food friendly. The HKIWSC has become one of the year’s most well-respected wine competitions globally. For us, the food match component is a fantastic chance to demonstrate how well our wines compliment so many different flavours. Moreover, it is a competition known and valued by our customers so a trophy can be hugely influential.””Susanna MayerWinemaker, Yealings
“Awards and medals at the HKIWSC have been like a stamp of approval to the quality of our wines. Because it is an Asian-focused competition, I know that my wines are being judged and measured by the same yardstick as all the other wines, given our viticultural conditions are quite unique compared with the rest of the world. These medals give me and, more importantly, my consumers the confidence that my wines stand apart from the competition.”Kalash GurnaniWinemaker, York Winery
“We are very proud of our results. One of our key focuses is the Asian market, so we really want to make our wines special and desirable for this market. That’s why we want to enter this competition and be evaluated by the expert judging panel.”Sofia Cajewski Winemaker, Cremaschi Furlotti
“We at Yealands Estate Wines are proud to be recognized by the Hong Kong International Wine & Spirit Competition. The organization is held in the highest regard and our success in the competitions has become a strong voice for our quality around the globe.”Avram DeitchGlobal Marketing Manager, Yealands Wine Group
“Winning awards in reputable international wine shows such as the Cathay Pacific HKIWSC is one of the many ways of educating our consumers and giving them confidence in purchasing the Saint Clair brand. This enhances brand perception an in turn increases sales across our entire portfolio of wines.”Maria EastonWinemaker, Saint Clair Family Estate

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[2023] Ling Cheong

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